Fractional Sales Leadership

Fractional Sales Leadership

This service provides a part-time or contract-based sales leader to provide executive-level expertise to your business to help build or improve the sales function and do not require or cannot afford a full-time executive. I focus on driving revenue growth, creating scalable processes, and building high-performing sales teams.

Key Responsibilities as a Fractional VP of Sales

Developing Sales Strategy
  • Crafting a comprehensive sales strategy aligned with the company’s growth goals and market conditions.
  • Establishing the go-to-market (GTM) plan, including identifying the ideal customer profile (ICP) and creating buyer personas.
  • Designing scalable, repeatable sales processes to streamline the customer journey.
  • Implementing methodologies such as Challenger, SPIN, or Solution Selling tailored to the business.
  • Recruiting, training, and coaching sales talent to build a strong, results-driven team.
  • Mentoring existing sales leaders or team members to enhance their performance.
  • Establishing sales metrics such as quota attainment, pipeline health, and win rates.
  • Providing regular reporting and insights to company leadership to monitor progress and adapt strategies.
  • Recommending and integrating CRM platforms and other sales enablement tools (e.g., Salesforce, HubSpot).
  • Ensuring proper adoption and usage of sales technologies.
  • Focusing on lead generation, customer acquisition, and revenue expansion opportunities.
  • Improving conversion rates and shortening sales cycles through better pipeline management.
  • Acting as an interim head of sales until a full-time VP of Sales is hired.
  • Collaborating with marketing, operations, and customer success to ensure alignment across the organization.
  • Helping startups or small businesses transition from founder-led sales to a professional sales organization.
  • Addressing scaling challenges for companies entering new markets or launching new products.
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