What does a Fractional Sales Leader do?

A Fractional Sales Leader typically:

• Develops and implements sales strategies.
• Builds scalable sales processes.
• Coaches and manages sales teams.
• Aligns sales efforts with marketing and customer success.
• Tracks and analyzes sales performance using KPIs and tools.

Why should I consider hiring a Fractional Sales Leader?

Hiring a Fractional Sales Leader can be beneficial if:

• You need expert sales leadership but don’t require a full-time executive.
• Your company is scaling and needs a defined sales process.
• You’re transitioning between full-time sales leaders.
• You want to grow revenue and improve your sales team’s effectiveness.

What types of businesses use Fractional Sales Leadership?

This service is ideal for:

• Startups and small-to-medium businesses (SMBs) preparing to scale.
• Companies entering new markets or launching new products.
• Organizations experiencing revenue growth challenges.
• Businesses that want to professionalize their sales team and processes.

How is Fractional Sales Leadership different from consulting?

While consultants typically provide advice and recommendations, a Fractional Sales Leader takes a more hands-on role. They embed themselves in your team, directly manage sales operations, and implement changes, acting as a temporary sales executive.

How much time does a Fractional Sales Leader dedicate?

This varies depending on your needs and the agreement. Most Fractional Sales Leaders work 8 – 16 hours per week but other options are available as well. 

What is the typical duration of engagement?

Engagements typically last 3-12 months, allowing time to implement strategies, build processes, and ensure the team is set up for long-term success.

What are the main deliverables of a Fractional Sales Leader?

Deliverables may include:

• A comprehensive go-to-market strategy.
• Defined sales processes and playbooks.
• Sales team training and onboarding.
• CRM setup and optimization.
• Regular performance reports and insights.

How does a Fractional Sales Leader integrate with my team?

They work closely with your existing teams, such as marketing, operations, and customer success, to ensure alignment and foster collaboration.

Will the Fractional Sales Leader close deals?

No. Their primary role is to build and manage the sales function. They may assist with deal strategy or coach team members, but they focus on empowering your team to succeed.