Case Study Campo Krasiba
Client Overview
Campo Krasiba is a premier event venue in Mexico, offering a serene natural environment for corporate retreats, team building, family events, and private gatherings. As demand for destination-style venues continues to grow, Campo Krasiba sought a more strategic approach to sales and marketing to fully capitalize on its potential.
The Challenge
Before partnering with JZ Sales Consulting, Campo Krasiba faced several growth challenges:
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- No structured or repeatable sales process
- Limited visibility into lead sources and customer touchpoints
- Inconsistent follow-up and pipeline management
- Marketing efforts were not aligned with the sales strategy
- Difficulty forecasting bookings or scaling revenue consistently
These gaps made it difficult for the venue to keep pace with growing market demand and limited its ability to convert inquiries into confirmed booking
The Solution
JZ Sales Consulting acted as a fractional sales leader, working directly with the ownership team to build a scalable commercial strategy.
Key elements of the engagement included:
1. Go-To-Market Strategy Development
A clear, structured plan outlining value proposition, core buyer personas, and strategic marketing channels.
2. Repeatable Sales Model
Built and implemented a documented sales process including:
- Lead intake system
- Follow-up sequences
- Pricing structure alignment
- Pipeline stages and forecasting
- Booking conversion frameworks
- CRM Implementation and Configuration
3. Integrated Sales & Marketing Alignment
Developed a coordinated plan that unified brand messaging, promotional campaigns, and online lead generation strategies—ensuring the team was focused on the highest-impact channels.
4. Performance Management & Coaching
Established KPIs, booking targets, and weekly reporting rhythms that empowered the team to track performance and improve consistency.
The Result
The transformation led to immediate and sustained impact:
- 50% increase in venue bookings
- 30% year-over-year revenue growth
- A predictable, scalable sales engine capable of continued growth
- Improved conversion rate from inquiry to booked.
- Better visibility and control over the entire customer journey
Campo Krasiba is now positioned with a repeatable sales system that supports its long-term growth goals.
“Working with JZ Sales Consulting transformed our business. John helped us build a clear strategy and a repeatable sales process that gave us consistency and results. Thanks to his leadership, we increased bookings by 50% and achieved our strongest year ever. We finally feel in control of our growth.”
